I am conducting a search on behalf of my client for a Marketing Data Manager for a major insurance company located in NYC. This is a fulltime opportunity with a salary range to $120,000 plus benefits. Sponsorship is available.
Here is the job description;
This role is responsible for manage, maintain and lead in utilizing the Corporate Customer Data Mart (CCDM), which houses customer-centric data. The individual is responsible for:
· Enhancing the database with complete and accurate customer-focused data and manage the data integrity.
· Taking the lead in utilizing, maintaining and upgrading the marketing databases, business intelligent tools and infrastructure necessary to support direct mail campaigns, customer and business analysis.
· Providing guidance and direction to database vendor-partners in developing and maintenance of CCDM.
· Acting as a primary Corporate Marketing liaison to the IT and Legacy systems.
· Implementing security and backup of the CCDM and preventing non-authorized access to customer data.
· Providing end-to-end data solutions and data processing to support analytics and modeling, marketing campaigns, results tracking and reporting.
This role requires exceptional project management skills, strong analytical skill, experience in advanced SAS programming and business intelligent tools, knowledge of data model and database management including design and development in mid-tiered server and PC environment
Experience: Bachelors or Master (preferred) in computer science, mathematics, economics or marketing
· 7+ years of managing vendor partners including delivery of marketing database, campaign management, reporting tools, analytic mart, and end-to-end database maintenance services.
· 5+ years data management including data modeling, database design, development and/or data analysis
· 4+ years SAS programming including advanced macro programming, advanced SQL
· 3-5 years experience within Database Marketing department
· Proven experience in project management in technology development environment
· Strong experience in developing end-to-end data solutions for analytic and reporting areas and prepare data for use with query tools.
· Strong experience in direct marketing and list processing
· Mid-tiered server experience: UNIX or Microsoft Server experience is preferred
· Experience of business intelligent tools such as Business Objects, Cognos, or other OLAP tools.
· Strong knowledge of DBMS Oracle and DB2
· Knowledge of encryption (PGP, SSH, SFTP, Tunneling)
· Professional designations such as SAS Programming Certification, Project Management Certification, etc.
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