MIS Analyst III (0620) in Buffalo, NY

Did you know that M&T Bank made Forbes Magazine’s “400 Best Big Companies” list for the 10th time this year, that we’ve been in business for over 150 years and are one of the nation’s top 20 bank holding companies with close to $66 billion in assets? M&T Bank is a great place to be because we’re established, strong, and even in these turbulent financial times, we remain stable and profitable.  We value work-life balance and carry out our mission of making M&T Bank the best place our employees have ever worked. Due to our consistent growth and prosperity, we are looking to fill a key MIS Analyst III role within the Marketing/Communications division of M&T Bank. RESPONSIBILITIES: The Direct Marketing Campaign Program Analyst will be responsible for translating business requirements into complex direct marketing campaign customer lists. The analyst will program the list into the campaign management tool and deliver the completed lists to the appropriate M&T channel (direct mail, e-mail, and phone). The analyst would report directly to the Direct Marketing Campaign Manager. Candidate would interface on a day to day basis with other members of the Customer Relationship Marketing team as well as with the Marketing Technology, Customer Data Analysis, and Marketing Segments & Services teams.Basic development and programming of direct marketing campaign customer lists for delivery to direct mail houses, our lead management tool (ezLeads), email, telephone banking, interactive voice response (IVR), and other one-to-one channels. Perform pre-campaign analysis, provide preliminary customer counts, and perform quality control measures to ensure campaign meets the business requirement. Enter customer lists and control groups in campaign management software to ensure measurement of success of marketing campaigns Program automated processes for transferring files to and from vendors and internal partners (e.g. TBC, ezLeads) in support of marketing campaigns, non-marketing related communications (branch consolidations, etc.), and campaign measurement.BASIC QUALIFICATIONS: Bachelor’s degree or above in MIS, CIS or Business or have 4+ years experience in a related environmentAbility to translate business needs and criteria into an accurate and complex campaign utilizing our campaign management tool. Experience and expertise in working with complex databases, query languages (SQL), file transfer and data manipulationAdvanced level Access and Excel required (macro/pivot/VBA) Must have solid experience with parsing text strings, appending data files through matching and acting on pseudo code style instructions and process design flow charts Must have a strong attention to detail, be focused, and thrive in a fast paced, high pressure, and deadline driven environmentMust have excellent written and verbal communication skillsIDEAL QUALIFICATIONS: Advanced Data Structure experience using database queries to obtain counts, import/export data, analyze data for trends or abnormalities, and present data in easy to understand tables Experience developing system and process automation is preferred Prior work within financial service firm data, developing direct marketing campaigns, and/or working with marketing technologies such as a campaign tool is a plus To Apply to this job go to http://www.GadBall.com or click here