This entry level candidate will be responsible for managing online/digital ad operations for a group of Mediavest IP clients.
Candidate should be tech savvy with an interest in expanding their knowledge of technology and the digital advertising world. A working knowledge of Macromedia Flash and Photoshop is also helpful. Knowledge of the Doubleclick DFA or DFP system (at least six months of ongoing campaign set-up, trafficking, and reporting) is helpful but not a requirement.
Key skills needed for success in this position (in addition to area expertise noted above) include an ability to work in non-linear fluid structures, take ownership, and drive process/system innovation.
Areas of focus will be managing brand and acquisition focused web media campaigns for the multi-client group. Managing rich media will be a central responsibility of this position, in addition to managing traditional web advertising. As such, the candidate will at times be responsible for any/all of the following:
Technical Skills
- Managing 4th party tracking set-up (Motif, Eyeblaster, Eyewonder, Pointroll, etc.)
- Ensuring proper tagging of video elements
- Working with client/iAgency partners on Flash unit set-up/coding
- Assisting with the development of post-click tracking solutions for acquisition measurement using current agency 3rd party adserver
- Ensuring proper set-up of click-through URLs, alt text tags
- QA'ing ad reference tags with publishers
- Managing flash, jpeg/gif and click-command tags for site-served campaigns
- Reporting on Mid and Post campaign data
Management & Process
- Understand vendor capabilities and strengths at a basic functional and service level
- Effectively communicate with various creative partners
- Act as first line of issue escalation; manage the resolution of issues as they arise (pre and post live) such as discrepancy between reporting systems and creative malfunctions
To Apply to this job go to http://www.GadBall.com or click here
Monday, November 26, 2007