Title: e-Commerce Marketing Manager
Location: Great Neck, NY 11020
Full Time, Permanent
A leading business-to-business direct marketing company seeks an experienced, talented e-Commerce Marketing Manager.
JOB RESPONSIBILITIES:
· Drive web-related promotional content and offers for several company websites including pay-per-click advertising, email programs, lead generation, affiliate marketing and search engine optimization to support and complement other direct marketing channels.
· Own the online customer experience, ensuring ease of navigation and usability, effective merchandising and cross-sell, and efficient registration and check-outs.
· Manage external vendor and advertising budget for pay-per-click marketing and search engine optimization programs to forecast and achieve continuous improvement in sales results.
Work collaboratively with Marketing, Creative, Product and IT departments to create and maintain website content for product merchandising, category landing pages, homepages and more.
· Measure, analyze and distribute program and operational results via Web metrics reports
JOB REQUIREMENTS:
Bachelors Degree or higher
Minimum 4 years of solid web marketing experience, with expertise in web technologies and analytic tools.
Thorough understanding of web channel marketing including affiliate and search engine marketing, email, website content development, usability.
Demonstrated organizational and project management skills, with the ability to prioritize and multi-task successfully in a deadline-intensive environment.
Excellent writing, communications and interpersonal skills
Catalog and direct mail experience a plus
To Be Considered, please send a word resume to Tricia:
To Apply to this job go to http://www.GadBall.com or click here
Thursday, February 26, 2009