This role is responsible for supporting end-to-end business analysis and modeling functions of Customer Knowledge and Development in an effort to lengthen and deepen customer relationships through customer development, cross-sell, and retention programs.
Major Responsibilities:
Customer and Distribution Analytics: Gather necessary data through interpretation of business and project objectives. Provide meaningful and actionable data analysis through use of database queries and data mining tools, in a timely and accurate manner. Communicate findings to cross-functional teams.
Statistical Modeling: Development, documentation, implementation, and tracking of actionable models in alignment with initiatives, including aggregating data and creating infrastructure to support efficient on-going analysis. Communicate modeling and analysis insights.
Campaign Support: Provide actionable analysis of all campaigns and show campaign improvement and/or opportunity for improvement. Ensure strategy is measurable and meaningful. Through trend/delta analysis, validate campaign tracking measurement, and forecast results when needed. Through use of statistics, ensure valid campaign test design for readable results.
Field Support: To provide analytics to General Agencies as per their market, customer, and agent analysis needs, fulfill ad hoc requests, and deliver reports accurately and according to schedule.
General Marketing Support: To provide customer and ad-hoc analysis as needed to meet Market Research and Advertising project objectives, and to support cross-functional teams with lists and database queries as needed.
Education/Experience:
** Bachelor degree in Statistics, Mathematics, Economics, Finance or related discipline required. Advanced degree preferred
** 6+ years experience in end-to-end customer analytic, statistical modeling and execution utilizing SAS
** 4+ years of experience in database marketing or direct marketing
** Experienced in financial services industry including minimum of 1 year in life insurance marketing
Knowledge, Skills & Abilities:
** Proven experience with end-to-end customer data analysis.
** Proven experience with building statistical models and invoking segmentation schemas.
** Strong experience with database marketing; direct marketing a plus.
** Experience in customer segmentation analysis.
** Strong knowledge of best practices in target marketing and integrating statistical modeling in program implementation
** Knowledge of life insurance, disability insurance, long-term care insurance, annuity, mutual funds, group benefits, trusts and other financial services products, strongly preferred.
** Strong analytical and organizational skills, and attention to detail.
** Experience in using SAS, MS Access and other MS Office Suites**Word, Excel and PowerPoint.
** Excellent communication skills**verbal and written**including the ability to effectively present technical/statistical findings to a marketing/non-technical audience.
** Ability to work with general direction and little supervision and follow through on a timely delivery of multiple projects simultaneously and under tight deadlines
** Knowledge in business intelligent tools such as Business Objects, Cognos, and Claritas ConsumerPoint is a plus.
As part of our qualifying process we require that you provide your Current/Most Recent Base Salary and Bonus information and Desired Compensation is helpful.
It is important that you reply to and include Reference Code 970 in the email subject to ensure that we receive your information. We appreciate your understanding and look forward to your reply.
To Apply to this job go to http://www.GadBall.com or click here