A well known Fortune 500 company is looking for an Online Marketing Specialist in their New York City location.
-Project manage web, e-marketing and new media projects, including: tracking of timelines and deliverables, creative oversight, basic analysis and presentation of campaign and/or program results.
-Analyze data and customer behavior to optimize performance of campaigns, and make improvement recommendations for all programs assigned.
-Participate in development of marketing and tactical plans.
-Provide new ideas for developing targeted email list as well as creating and deploy all marketing emails in both HTML and Text formats.
-Recommend ad word opportunities for driving conference and publishing growth as well as purchase keywords from search engines.
-Track inventory and address issues for the online sales channels (e.g., , etc.)
-Measure performance and provide reporting to optimize future campaigns as well as customer use of the LegalWorks website based on analytics.
-Maintain and update West Legalworks website as well as websites for clients. Includes posting of new content for events, press releases, promotions.
-Keep the email suppression file up-to-date.
-Keep track and update the weekly email analysis/deployment report.
-Monitor the competition by visiting their websites regularly.
-Perform other related duties as assigned by Marketing team.
Experience: QUALIFICATIONS:
-Four year bachelor's degree required
-2-5 years Internet marketing experience required, experience with law firms or publishing preferred
-Proven leadership abilities: self-motivated, results-oriented, proven successful track record in deploying online marketing
-Intermediate HTML knowledge required, advanced HTML knowledge preferred
-Web site development/fulfillment experience highly preferred
-Intermediate level experience with Photoshop/Illustrator and Dreamweaver required.
In addition, the Online Marketing Specialist should have demonstrated exceptional skills and capabilities in the following areas:
.Strong customer focus with the ability to brainstorm and take in information from team members and translate into action.
.Keep up-to-date on new online marketing technologies and laws impacting email marketing.
.Time management/organizational skills in managing multiple priorities, projects and attendtion to detail.
.Demonstrated ability to work effectively independently and in a team environment.
.High standard of professionalism and personal business conduct/presentation.
.Thrives on challenges and opportunities to make a difference.
.Takes ownership of issues and tasks; problem solver.
PLEASE EMAIL RESUME IN MS WORD WITH SHORT SYNOPSIS OF MATCHING SKILLS/ EXPERIENCE.
Interested candidates please contact Pedro Garcia at pedro(dot)garcia(at)ajilon(dot)com
Adecco / Ajilon is an equal opportunity employer (EOE).
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